Now, recognizing the fact that memories and moments are non-fungible, just like tokens (NFTs), I can imagine a brand like Vans doing a partnership with a festival aimed at helping you track your experience on a super-fun day full of music, entertainment, and art. No need for you to step out of the flow, fumbling for your phone to take pictures and videos and fussing with uploading to social media; the Vans sneakers and clothing you’re wearing has a built-in camera or connected beacon that captures the whole experience in a stateful way. As soon as the show is over, the festival app sends you a series of NFTs that allows you to re-experience your best moments of that awesome day, easily shareable with your friends. Make the festival your avatar, and your best day ever is immortalized. (At least until the next best day ever…) This is what the next evolution of Disney’s MagicBand or Ray-Ban’s smart glasses can aim to become.
See, this is where I'd be really feeling particularly concerned and critical about the state of humanity's interface with technology and never being able to switch off. We're seeing a generation of children who are given Youtube as a soothing tool from pre-toddler stages in their life, and bombarded with targeted advertising, overstimulation and expected instantaneity of anything they seek in life. Will be there be any space sacred and independent of the need to record, document, share and advertise? Don't misconstrue this as anti-capitalist. One of the points of web 3.0 is to decentralise this kind of internet polluted by big marketing - the idea of corporate designed and sponsored spaces goes against the spirit of a user-generated virtual space. I, for one, find the idea of such an intimately connected world being associated with a company known to abuse and violate the privacy and behaviours of their users, completely against the spirit of where the web should be going for the wellbeing of the connected world.